A rack card is the tall, narrow card you see in hotel lobbies, visitor centers, and counters — designed to fit display racks and grab attention. Here's why they work and how to use them.

Built for display racks

A rack card's tall, slim shape fits standard brochure racks and counter displays — getting your business in front of people right where they're browsing.

Perfect for tourism and services

Hotels, attractions, restaurants, and local services use rack cards to promote offers in high-traffic spots like lobbies and visitor centers.

More durable than a flyer

Printed on sturdier stock than a flyer, a rack card survives handling and display — it sticks around instead of getting tossed.

Design top-down

The top third shows above the rack, so put your hook and brand there. Add a QR code to bridge to your site or offer.

Get into the racks

A rack card fits display racks and counters, survives handling better than a flyer, and gets your business noticed in high-traffic spots. Design the top third to grab attention.