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Print Guide

Brochures, Booklets & Catalogs: Which Format Fits Your Content?

From a single fold to a bound book — how to pick the right multi-page format.

When you have more to say than a flyer holds, you have options — brochures, booklets, and catalogs. Each fits a different amount of content. Here's how to choose.

Brochures: folded and concise

A brochure folds a single sheet into panels — perfect for services, menus, and an overview that fits in a pocket or mailbox.

Booklets & catalogs: more pages, more depth

A booklet or catalog binds multiple pages for product ranges, programs, and detailed guides — when a brochure simply runs out of room.

Pro Tip Count your content first — if it fits cleanly in three to six panels, a brochure is perfect; more than that, a booklet reads far better than a cramped, overfolded brochure.

Perfect bound vs Wire-O

For a premium, book-like spine choose perfect bound booklets; for pages that lie flat and flip easily, Wire-O binding is ideal for manuals and catalogs.

Match format to content

A quick overview → brochure. A full catalog or program → booklet. Premium look → perfect bound. Flat-flipping reference → Wire-O. Pair with business cards for a complete kit.

Tell your story in print

Brochures fold concise content, booklets and catalogs hold more, and perfect bound or Wire-O binding set the finish. Match the format to how much you have to say.

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