Launch marketing is a scheduling problem. Everything is possible on a small budget if the pieces arrive in order. This six-week plan assumes one owner doing the work, using the New Business Starter Kit as the physical toolkit.

Weeks 6–5: settle the brand basics

Lock your name, logo, colors, phone number, and hours. Brand design comes with the starter kit, so this step produces the artwork every later item will use. Nothing else should be printed until this is signed off.

Week 4: claim the space

Order the exterior pieces first because they take the longest to install: a vinyl banner for the facade and window decals listing your services and opening date. A papered-over window becomes a month of free advertising.

Week 3: prepare the outreach

Print flyers with one specific opening offer and map the streets, complexes, and neighbor businesses you will cover. Set aside a stack for the local businesses whose customers overlap with yours.

Week 2: sort the daily-use items

Get business cards in your pocket and a sidewalk A-frame ready for the door. You will be meeting suppliers, landlords, and inspectors all month — every one of them is a potential referral.

Week 1 and launch: capture and retain

Add custom stickers to packaging and hand out tote bags to early customers so your name travels. Collect emails or phone numbers on day one and give a reason to return within two weeks.

The plan in one purchase

Every item in this timeline is included in the New Business Starter Kit — flyers, cards, banner, decals, A-frame, stickers, tote bags, and brand design — which means one order covers six weeks of execution. That is the difference between a launch that looks planned and one that looks improvised. Browse other business marketing kits if your launch includes a formal opening event.