How to Market a New Business in Its First 90 Days
How to Market a New Business in Its First 90 Days
What a brand-new business should do first, before ads and before a website redesign.
New owners usually start marketing in the wrong order — ads before identity, social before signage. In the first 90 days, your job is to be findable and look established in one small area. The New Business Starter Kit covers the physical side of that.
Fix your identity before you spend on reach
A logo, two colors, and one typeface used consistently will do more for trust than any ad. Brand design is built into the starter kit, so your flyers, cards, and signage all match from the first order instead of drifting apart over a year.
Make the location impossible to miss
If you have a storefront, exterior visibility is the highest-return spend you have. A vinyl banner over the entrance, window decals with your hours and services, and a sidewalk A-frame sign convert traffic that is already passing your door.
Get paper into the neighborhood
Walk flyers to the businesses, apartments, and community boards within a few blocks. Introduce yourself in person to the owners nearest you — they refer more customers in year one than any platform.
Hand a card to everyone
Every vendor, customer, and contact gets a business card. A new business looks established the moment it produces a clean card instead of typing a number into someone's phone.
Make customers carry your name
Custom stickers on packaging and reusable tote bags turn early customers into repeat impressions across town. Both are inexpensive at small quantities and unusually effective for a business nobody has heard of yet.
One order to open with
Launching means a hundred decisions, and print should not be twenty of them. The New Business Starter Kit includes flyers, business cards, a vinyl banner, window decals, an A-frame sign, stickers, tote bags, and brand design in one order, which is a complete first-90-days marketing set. If you are opening with an event, compare it with the other ready-made business kits for opening-day specific bundles.