How to Build a Simple Brand Style Guide
How to Build a Simple Brand Style Guide
The one-page document that keeps your brand consistent everywhere. Here's how.
A brand style guide sounds corporate, but even a simple one keeps your business looking consistent across every flyer, sign, and post. Here's how to build a practical one-pager — no design team needed.
Lock in your colors
Choose two or three brand colors and write down their exact codes. Using the same colors on every card, banner, and post is what builds recognition.
Pick your fonts
Settle on one or two fonts — one for headlines, one for body. Consistent type across your flyers and signage makes everything feel like one brand.
Define your logo usage
Note how your logo should appear — spacing, what backgrounds it sits on, what not to do. This keeps it looking sharp everywhere it's used.
Set the tone
Jot a few words describing your brand's voice — friendly, premium, bold — so your flyers, stickers, and posts all sound like you.
Keep your brand consistent
A simple one-page style guide — colors, fonts, logo rules, and tone — keeps your business consistent across every card, banner, flyer, and post. Consistency is what builds recognition.
