The finish on your print changes how it looks, feels, and lasts — and there are three main choices. Here's how glossy, matte, and soft-touch compare for your cards and print.

Glossy: vibrant and shiny

A glossy finish makes colors pop and images shine — eye-catching for vivid flyers and photo-heavy print. The trade-off: it shows fingerprints.

Matte: elegant and readable

Matte is soft, glare-free, and easy to write on — refined and modern, ideal for upscale business cards and text-heavy pieces.

Soft-touch: premium and velvety

A soft-touch finish feels velvety and luxurious in hand — the most premium option, signaling quality the moment someone holds it.

Match finish to the piece

Vibrant promo → glossy. Refined and writable → matte. Luxury feel → soft-touch. The finish should reinforce the impression your brand wants to make.

Choose the right finish

Glossy makes colors pop, matte is elegant and writable, and soft-touch feels premium and velvety. Match the finish to the piece and the impression your brand wants to make.