EDDM Explained: Direct Mail Without a Mailing List
EDDM Explained: Direct Mail Without a Mailing List
How to mail a whole neighborhood without buying a single address.
Want to reach every home in an area without a mailing list? That's EDDM. Here's a plain-English guide to using it with your printed pieces.
What EDDM is
EDDM (Every Door Direct Mail) is a USPS service that delivers your flyers or postcards to every address on chosen mail routes — no list, no names needed.
Why local businesses love it
It's ideal for blanketing a neighborhood — grand openings, local services, restaurants. You pick the routes near you and reach every mailbox affordably.
Design to the size specs
EDDM pieces must meet certain size requirements, so design your postcard or flyer to spec. A bold offer and clear call to action make it land.
Pair with other outreach
Combine EDDM with door hangers and local flyers for repeated exposure — repetition is what makes a local name stick.
Mail the whole neighborhood
EDDM delivers your flyers to every mailbox on chosen routes — no list required. Perfect for blanketing a neighborhood, especially paired with door hangers for repeated exposure.
