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Sticker Guide

Die-Cut vs Kiss-Cut Stickers: What's the Difference?

Two popular sticker styles, two different looks. Here's how to choose.

When ordering custom stickers, you'll see "die-cut" and "kiss-cut" — and the difference affects both look and use. Here's a plain-English guide to choosing between die-cut and kiss-cut stickers.

Die-cut: cut to the shape

A die-cut sticker is cut precisely around your design, with no extra border — the sticker IS the shape. Bold, custom, and premium-looking, ideal for logos and standout shapes.

Pro Tip For giveaways and fan swag, die-cut feels more premium and "collectible." For functional labels or intricate designs, kiss-cut is more practical and easier to apply.

Kiss-cut: cut on the backing

A kiss-cut sticker is cut through the sticker but not the backing, leaving a square or rounded border around it. Easier to peel and great for intricate designs or sticker sheets.

Which to choose

Want the sticker to be exactly your shape with no border? Die-cut. Want easy peeling, intricate art, or multiple stickers on one sheet? Kiss-cut. Both look professional — it comes down to the effect.

Mix with other sticker types

Both pair well with other custom stickers and sticker sheets for a full branded set.

Pick your sticker style

Die-cut and kiss-cut both look great — die-cut is cut to your exact shape with no border, kiss-cut leaves an easy-peel border. Choose by the effect you want.

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